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Brandon Copp Racing: Sponsorship Portfolio

  • Writer: Brittany Copp
    Brittany Copp
  • Apr 17, 2019
  • 5 min read


Brandon Copp

Brandon Copp, driver of the #22 Midwest Modified, is a member of Copp Racing. Originally known as “Copp Bros. Racing,” the team now consists of two of the Copp boys competing for the championship title among hundreds of other WISSOTA racers. Our goal as a team is to advertise, market, and interest the hearts of many young individuals in the upcoming years. As a young team, we have many years ahead of us to make it to the top, with one of our goals to have our sponsors with us all the way. We want to thank you for taking the time to review our sponsorship portfolio in hopes that you will join our team in the upcoming season to Victory Lane.

Background

Brandon’s career started in 2016 as he stepped foot into a Midwest Modified. Brandon raced at I-94 Speedway, Spring Lake Speedway, Cedar Lake Speedway, ABC Raceway, Eagle Valley Speedway and Amsoil Speedway. Competing in 7 races at 6 different tracks in his first year, Brandon was eager to get a car of his own. In July of 2016, Brandon found the perfect fit. He raced a 2011 Shaw with all of its old body pieces for 15-17 races before creating his own Chassis, updating it yearly to fit rules and requirements regarding WISSOTA. With the intentions of being the legendary #22, Brandon attached his dad’s 2010 Late Model door to the right side, and a 2007 Modified door to the left to bring back the classic Don Copp style.

In the 2018 season, Brandon’s new and improved Chassis had been wrapped in style by JDI Signs and Graphics, “Racing in Memory of Pa,” who passed away at the end of the 2017 season. Featured on his car were the logos of his incredible sponsors, with a classic design mimicking the colors of Don’s 2010-2013 cars. Another addition to the 2018 season is an up-to-date race suit, also created by JDI Signs and Graphics.

In June of 2018, Brandon made his first trip to Victory Lane at Proctor Speedway, winning by inches. With dents on the roof of his car, he and his team had accomplished his lifelong goal of following in the footsteps of his father. With 4 career feature wins in the year 2018, Brandon finished the season 16th in national points, proving his worthiness as a race car driver.

Our goal while looking for sponsors is to find someone who is as dedicated to the sport and to family as we are, someone who enjoys supporting young dreams, and someone who can support us financially with our day-to-day operations and our weekly visits to Victory Lane. Each year the competition gets tougher and the cost to operate to perform at the highest-level increases. In 2019, our team will spend more than $30,000 to remain at the top – We are seeking sponsorships that range from $300-$3,000 to help offset the costs of our 2019 season.

We plan to make our way to the top with the help of our great sponsors. We want to show you that you and your business are important to our team and that we value your time and commitment to our marketing goals. With social media as our main way of communication, we promise to uphold a professional image and to advertise to our fullest potential.

In our 2019 season, we plan to have our first sponsorship merchandise for sale, featuring a compilation of sponsors. Race apparel is a great way to show support for our favorite racers and to advertise our greatest sponsors. With increased exposure from social media coverage, t-shirts, and at our local tracks, your business is sure to be impacted.

What can you do to help?

· Tire Sponsor: $130 can buy us a tire – each year we go through

· Product Sponsor: Share your product with us and we will use it AND promote it via social media and events

· Finishing Place Bonuses: Make us work for that money! (Ex. $250 for every 1st place finish, $150 for 2nd, $100 for 3rd)

· Travel Sponsor: Help us gain experience on dirt all over the Midwest by sponsoring trips to shows outside our local circuit – Kansas is approaching in March and we hope to make it back to Thunder Bay.

· Safety Sponsor: This sport carries grave dangers, with updated safety equipment, drivers are better protected

· Social Media Sponsor: We are working very hard to remain active on social media with live video feeds, updated posts, etc., up-to-date technology and features will allow us to represent you through social media

What’s in it for you?

· An advertising spot located on the car for the entirety of the 2019 season – we race in front of thousands of fans weekly between April and October. *Advertising locations found on following page.

· Your business will be promoted on our growing social media pages and our live facebook broadcasts

· Additional exposure through radio coverage, newspaper articles, other external media, and our website page launching in 2019 which will feature links to our sponsors’ pages, product reviews, and weekly articles involving the weekend results

· Sponsors are announced each time the car is on the track – 40-60 times a season, between 1,000 and 3,000 fans per night

· You become an integral part of our team as we chase big dreams and learn more about what it takes to be a winning team

GoALS

In our 2018 brochure, we had set 4 main goals; get first career feature win, finish top 5 in all three local tracks, gain new fans through social media promotions, and finish in the top 25 Midwest Modified drivers in WISSOTA. In 2018 we achieved 4 feature wins, finished 2nd in Proctor, 3rd at Gondik Law Speedway, and 4th at ABC Raceway, finishing 16th nationally and surpassing 1,000 fans on facebook.

2019

· 15 feature wins

· Track championship/s

· Top 5 in WISSOTA National Points

· Red Clay Classic Champion

· Continue to expand our fan base

· Give back to our community

Thank you

We want to thank you for taking the time to consider being a part of our growing, competitive and compassionate team. As a team of generational drivers with interest and participation in the sport for over 30 years, we value the support from outside sources. We hope that we have shown you how eager we are for the 2019 season and that our professionalism when it comes to representing you is top notch. We are a very dedicated team, with achievable, recognizable goals. With your help we can offer you a great avenue for marketing your business while you help us achieve our goals. We remain proud and responsible and will do our absolute best to promote you at all times.

 
 
 

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